🪴The Art of Niching Down

The easy way to success

Hey guys, Emmanuel Sunday here and I would just like to drop a quick one.

Niching down is a pretty familiar term to most people, especially in the online space. If you were getting out of college you get told to niche down and be an expert at one thing (I feel this as a computer science student) 

Starting a business? Niche down is the word. 

Ecommerce site? Niche down.

But in reality, not many people practice this, or at least in the best way.

You see, I come from an SEO background where we’re very good at finding gaps between contents on the internet. 

At one time, all I did was wake up in the morning, pick up my laptop, and browse through Semrush, looking for underserved niches.

And no, we aren’t looking to take “health,” “education,” and “tech” as a niche found.

Nope, we don’t want to be hitting a nail on a coffee. 

You know why? 

Fighting the big boys, sites like Forbes, Inc. or Vanguard is something that requires time and a huge amount of money, if ever possible. 

A good exception, of course, is if you have something unique to offer. A different perspective. That works. 

Google was not the first search engine, but had something different to offer. They knew their game.

Substack is apparently not the first email marketing platform but has managed to create a sector for itself. They did something different. 

For us, however, there are already a lot of opportunities these big boys won’t belittle themselves to take, that we can easily settle for. 

This is where we come in, we take this opportunity to build sites around these niches.

Rather than go into tech in general we go into troubleshooting a particular set of devices.

Rather than struggle to be the new Facebook, we become LinkedIn (a new expert at a certain niche topic).

Rather than become the new Photoshop, we become the AI resource for removing objects and text from images.

Rather than subscribing to the general Marketing Pros, you subscribe to my SEO newsletter.

The platforms that have seen success doing this are countless!

The good part about this strategy is how seamlessly you could grow from a niche expert into a domain expert (established in a bigger field)!

Reinventing the wheel isn’t par se. But are you reinventing from a different perspective? That’s what makes the difference.

Hey, till we meet again!